About Hridoy Academy
Hridoy Academy is the consulting practice of Foridul Hridoy, a performance marketer and growth consultant who works with founders and marketing teams to build strategies, campaigns and funnels that produce measurable revenue. The work sits where strategy meets execution — close enough to the numbers to see what is really happening, and close enough to the campaigns to change it.
The name is deliberate. Every engagement is also a learning programme: the reasoning behind each decision is explained and documented, so your team becomes more capable over time instead of more dependent. When the engagement ends, the knowledge stays with you.
A note from the founder
After years of running paid acquisition, rebuilding funnels and auditing marketing budgets, the same pattern kept appearing.
“Most businesses I meet are not short of effort. They are running ads, posting content and paying for tools. What is missing is a single, honest view of what all that activity is producing — and the discipline to double down on what works and stop what doesn’t.
Hridoy Academy exists to provide that view and that discipline. I would rather help a client spend less and grow more than help them spend more and hope.”
— Foridul Hridoy, Founder
Principles
Rule 01
Followers, impressions and clicks are useful signals, but they are not the goal. Every plan is anchored to enquiries, sales, customer value and profit, and every report shows how activity connects to those outcomes.
Rule 02
New budget is only committed once the audience, offer and success measures are agreed. It is the cheapest way to avoid expensive experiments that teach you nothing.
Rule 03
Ideas are tested in small, measurable steps. Winners get more budget quickly; losers are stopped early. Momentum comes from a steady rhythm of decisions rather than one big launch.
Rule 04
Workshops, recorded walkthroughs and plain-language documentation are part of the job. Your team should be able to explain the plan as clearly as we can.
Mission
That means replacing guesswork with data-driven strategy, cutting wasted ad spend, and building acquisition systems that are transparent about cost and return — tailored to each client’s goals rather than copied from a template.
Vision
A market where businesses grow through genuine customer relationships, well-designed buying journeys and honest measurement — not through trial-and-error campaigns and inflated reports.
Working together
Clients describe the experience as calm and structured. There is always a plan on paper, a clear owner for each task and a weekly moment to review what changed. You will never have to chase for an update.
A
Recommendations are delivered as a working document with priorities, owners, timelines and budgets you can act on immediately.
B
You work with the person doing the thinking. Questions are answered directly, and decisions are explained in plain language.
C
Each review ends with three lists: what to scale, what to fix and what to stop. Nothing is left as a vague “keep monitoring”.
D
Ad accounts, analytics, creative and landing pages stay in your ownership. If we part ways, everything remains with you.
