Service 02 · Performance Marketing
Paid campaigns on Meta, Google, YouTube, LinkedIn and TikTok — planned around your margins, tracked from first click to final sale and improved every week through disciplined testing.
Channels
There is no universal best platform. Each channel is selected for audience fit, buying intent and the cost of acquiring a customer — then held to the same profit targets.
Platform
Best for
What is managed
Consumer brands, e-commerce, education and local services building demand at scale.
Campaign structure, audiences, creative testing, catalogue ads, retargeting and conversion API tracking.
Capturing people who are already searching for what you sell.
Keyword strategy, search terms hygiene, Shopping feeds, bidding strategy and landing page alignment.
Explaining considered purchases and retargeting warm audiences with video.
Video ad formats, audience layering and view-through measurement tied back to conversions.
B2B services, recruitment and high-value offers aimed at specific roles.
Lead generation forms, account and job-title targeting, and follow-up sequencing with sales.
Younger audiences and products that demonstrate well in short video.
Creative concepts, creator-style ads, spark ads and rapid creative iteration.
Budget discipline
Budgets are split between proven campaigns, scaling tests and genuinely new experiments. The exact ratio depends on your stage and cash flow, but the principle never changes — no campaign gets more money until it has earned it.
An illustrative starting split — your plan is set in the strategy phase and reviewed every month.
How campaigns are managed
Most ad accounts stall because they stop learning. Every week a small number of structured tests run — new hooks, formats, audiences or offers — and the results decide where budget goes next.
Reporting
Spend, revenue and return on ad spend by platform and campaign, compared with the previous period and target.
Cost per lead and cost per customer, with the trend line that shows whether efficiency is improving.
What was tested, what won, what lost and what the result means for next week’s plan.
A short list of what will be scaled, fixed or stopped, with an owner and date beside each item.
Paid media FAQ
It depends on your price point and how quickly you need data. The aim is a budget large enough to produce meaningful results each week without risking cash flow. A realistic starting figure is agreed during the strategy call.
Creative direction, briefs, ad copy and testing plans are included. Design and video production can be handled by your team, a preferred freelancer or arranged as part of the engagement.
Always. Campaigns run inside your own business manager and ad accounts, with access granted to Hridoy Academy. Your data and history stay with you.
Once tracking is verified and creative is approved, the first campaigns usually launch within one to two weeks. Fixing tracking first prevents weeks of decisions based on wrong numbers.
Yes. The handover begins with an audit of the existing account so useful learnings are kept and wasteful structures are retired gradually rather than switched off overnight.
